SEO (Search Engine Optimization) is very important for every business website.
Understanding how search engines work and taking the right actions (while observing best practices) can help you achieve your online goals.
Below are SEO terms that every business website owner should know about. Check out the Google Digital Marketing free online course to learn more about this jargon.
10 SEO Terms for Business Website Owners
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SEO (Search Engine Optimization)
“The practice of making changes to web pages, content, and promoting that content to improve visibility in organic search engine results.”
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Backlink
“Any link incoming into a page or website from another page or website.”
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Internal Links
“Links from one page to another page within the same website.”
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Link Building
“The process of encouraging high-quality, relevant incoming links to a website through creating unique, relevant content that can naturally gain popularity in the Internet community.”
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Meta Description
“The description of a web page included in the code of the page. May also be used as a part of the search engine results page description.”
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XML Sitemap
“A listing of web pages on your site that helps search engines understand your website.”
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Algorithm
“A set of rules used by computers to solve problems. Search engines use algorithms to determine the rankings of a page for a specific search query.”
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Black Hat SEO
“Manipulative or deceptive SEO tactics that optimize only for search engines and not for users.”
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White Hat SEO
“Tactics that optimize web pages for users, not for search engines.”
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Title Element
“The title of a web page as indicated in the HTML of a page. Also often used as the title of your page in a search engine results page.”
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Duplicate Content
“Content that is similar or identical to content found on another website. Search engines tend to ignore duplicate content.”
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Ranking
“A listing’s position on a search engine results page.”
Featured Photo by NisonCo PR and SEO on Unsplash
