Google has multiple free tools that help businesses worldwide grow and expand. Most of these digital tools are not known to many people. Here is a list of google tools that we believe every Kenyan Small Business owner should use.
#1 Google My Business Listing
If you run a local business, Google my business listing directory should be a priority. This tool puts your business on the World map for everyone searching for related services or products to see you.
#2 Search Console
Search Console helps track your site performance, errors, and usability. With this tool, you can submit a sitemap for your website and see how your pages perform.
#3 Analytics
With this free and powerful tool, you can see the source of your website traffic, which pages people are spending time on, where they are located, Sessions by device, and much more.
#4 Google Ads
One of the best ways to advertise your small business online is through google ads. In Digital terms, it is called Search Engine Marketing. This is where you bid for keyboards for a chance to have your business at the top of the search results.
#5 Keyword Planner
If you plan to advertise your website, product, or services with Ads, Keyword Planner will help you plan on the best and most valuable keywords to use with the right budget.
#6 Google for Startups
This tool helps you join startup communities and offers you the digital tools necessary to scale your startup.
#7 Forms
Google forms are the easiest tool to use in collecting data online. Some of the tasks you can do with it include; Taking surveys, Registration details, signing up, conducting interviews, and getting customer feedback.
#8 Calendar for Business
Schedule appointments, keep a reminder for your upcoming meetings, and record important events with one of the best digital calendars in the market.
#9 Google Keep
With Google Keep, you can easily schedule tasks and manage your daily activities. It is free and very easy to use. More like an online notepad.
#10 Page Speed
With PageSpeed, you can check how fast your website is and get access to tools that help you optimize for mobile and other screens.
#11 Digital Garage
Also known as Google Digital Skills for Africa, this is a digital courses platform with valuable information to help you run and grow your small business.
There are so many other Google tools available to you for free. Try out which ones work for your business.
We help Small Businesses in signing and setting up these tools. Contact us for more information.
Featured Photo by Solen Feyissa on Unsplash
