5 Benefits of a Business Website in Kenya

Does your Business have a website? If not, follow through to learn why you need one.

Taking your Small Business online opens up many opportunities and possibilities. Nowadays, most people are constantly searching the web for products and services. If your small business has an online presence, you will be able to attract potential customers who are interested in what your company or business offers.

Going online will make your business more visible to a wide audience whether in a local or global setting.

There are many ways in which you can take your business online. Some of them include;

  • Social Media (Facebook, Twitter, Pinterest, Instagram)
  • Online Directory Listings (Google my Business, Bing, Yahoo, and others)
  • Online Presence (Website, Blog, Forums)

A Business Website vs A Blog

A business Website has proved to be one of the best digital channels for a business. Having a well-maintained business website gives you a big edge over your competitors. With a website, your targeted customers can be able to see your location, opening and closing hours, products and services, prices, discounts, and information about related products through your blog.

Benefits of a Website for your Business

Source of new customers: Nowadays, almost everyone runs to the internet for information, buying decisions, and entertainment. Having a website helps you tap into these sources and find new customers for your business.

Online Shop: With a Website, you can sell your products or services to customers both locally and beyond borders.

Market Research: A website helps you collect data from your visitors. This will help you in learning and understanding what people are searching for and what they really need.

Advertising: Unlike traditional methods where an advertiser could only reach a few dozen people, a website helps you tap into a very large audience worldwide.

Measure results: With a website, you are able to reach a targeted audience and measure results. Some tools like Google analytics assists you with this.

Need a Custom and Mobile Friendly Website for your Small Business? Contact us for a quote.

Featured Photo by Igor Miske on Unsplash

About the author

Quiver Media is a Leading Digital Marketing Agency in Kenya. We help you create awareness for your business by offering you the best SEO services, designing user-friendly websites, re-designing your websites, creating engaging blog posts, and more.






Leave a Comment